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What is the Importance of Having a Business Coach? 3 Reasons Why a Coach is Important

Recently I was asked:

 

What is the importance of having a business coach?

Today I am sharing 3 reasons why having a business coach is vital to your business!

A business coach should always be at least one step ahead of you. It’s someone that has been there, done that. Keep in mind that you do not have to stay with the same coach forever, you can outgrow your business coach.

A good business coach wants you to outgrow them.

Why? Because when you hit your goals it shows that their coaching and mentorship works.

So here are my 3 reasons (in order of importance):

  1. Coaches help you increase your profits
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At the end of the day it’s all about dollars and cents. If you look at your list of goals, one of them is probably money related and it’s most likely your first goal.

A business coach can help you create strategies to help you make MORE money. Coaches have been in your position and know how to help you move from where you are to where you want to be.

If you want to make more money, you need to get a coach. Plain and simple.

  1. Coaches hold you accountable.

In your business, who holds you accountable to hit your goals? Probably no one.

As entrepreneurs we talk a lot about having an accountability partner, but these relationships don’t always last because there is no skin in the game.

When you invest (spend your coins) in a business coach, you want to get a return (your money’s worth) so you will do what you have to do to see a return on your investment.

Likewise, a coach is also investing in you by giving you mentorship and tips and tricks of entrepreneurship. As a coach this individual wants you to succeed because you become their word of mouth reference.

Because of this investment, coaching is better than an accountability partner because a coach will put more and give more to you because there is a fair trade and skin in the game for both involved. A coaching-mentee relationship is an accountability partner on steroids.

A coach will tell you all their tips and tricks of the trade. A coach will also hold you accountable and make sure you are staying on track. A business coach will also…

  1. Coaches check you when you are doing wrong.

I did a podcast episode where I spoke about having people around you that will give you feedback and constructive criticism. What I forgot to say is that you need someone on your team that will check you when you are not doing the right thing for your business.

This is where a business coach comes in.

Business coaches can give an UNBIASED opinion on what you are doing in your business.

A coach usually isn’t a friend or relative and because of this they are likely more honest and feel less attached to “hurting your feelings.” Since they are not emotionally connected to you, they will have no problem pointing out where you are weak in your business strategy and execution.

You always want to be associate with someone that is smarter and further along than you. If you are the top person in your circle, you need to get a new circle because you are not growing.

Anyway, there are other reasons why it is important to have a business coach. You can listen to my podcast episode below for more reasons (there’s 10).

Do you agree with these or know others that I have missed? Comment them below!

If you need a business coach get in touch with me here

Kay-TSSC

https://soundcloud.com/user-867309784/011-why-a-business-coach-is-important/s-VhtJm

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The Best Time to Post on Instagram in 2018

Are you wondering when the best time to post on Instagram in 2018 is?

With a constantly changing algorithm, it can be hard to figure out when the best time to post is.

The short answer is:

  • Between 11am and 1pm -or-
  • Between 6pm and 9pm

These are the most common times to post because one is during lunch time when users are more active and the other is after work and late at night when people are mindlessly scrolling to connect with others.

These times are not the law. It is important to know when your audience is active and online to know when the best time to post are.

There are a couple things to keep in mind when choosing the best time to post on YOUR Instagram account.

  1. What time zone is your audience in?

If you have a business Instagram account you can go into your insights to see what your top locations and countries are. This will allow you to know what time zone you should consider when posting. Even if you are on Eastern Standard Time, if the majority of your audience is in LA you want to make sure that your posting times match when your audience is online.

  1. What day of the week is it?

Depending on what your profile is about, different days of the week will get a different amount of engagement. I have found in managing several social media profiles that Thursday’s are a weak day for engagement so I make sure I don’t post important things on those days.

On my personal profile, Monday’s get higher engagement because I do a lot of inspiration posts. The weekend is less active and i tend not to post my “main content” on those days.

Be mindful of the day of the week and what days your audience is most active.

  1. Have you experimented with posting times?

Instagram Insights don’t give exact times to post. You will only receive a range. To figure out the BEST time to post, it is important to document the times you post.

Here’s how:

  • Use excel or a notebook and write down the time and the amount of likes you receive in 24 hours.

  • The following week do the same but change the times you post by 1 hour (either 1 hour earlier or late).

  • Highlight the days and times you get the most engagement (likes, comments, etc)

This process will help you narrow down your best posting time for Instagram.

I hope this short guide has given you what you need to maximize your engagement on Instagram.

Remember, posting is only half the battle. If your best time to post is 5pm ET but you aren’t available to engage on social media until 6pm, post at 6pm.

Engagement on Instagram isn’t a one-way street. If you post and don’t engage with your followers, Instagram will not boost and share your post which means you can actually HURT your account.

So, what is the best time to post on your Instagram page? Let me know in the comments below OR screen shot this blog post with your best time to post and tag me in your Instastories @thesocialsavvyco).

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How to Create the BEST Instagram Bio for Your Business in 5 Steps

Instagram and other social media platforms are the online storefront for your business. Your bio is your first opportunity to let potential customers know who you are. If you are wondering how to create the best Instagram bio for your business, keep reading.

Your instagram bio is limited but is prime real estate for any business.

Follow these tips to up-level your Instagram bio:

  1. Choose Your Handle and Name Wisely

Your Instagram username should be simple and easily identifiable. Keep your username and brand name as similar as possible. Avoid weird punctuation if possible. Examples: @thesocialsavvyco, @shesacreativepodcast

Your instagram name is an opportunity to use keywords to help people search your business. Use keywords instead of restating your company name here. If you are a web designer, your name can say “San Francisco Web Designer.” When clients are searching for a web designer in your area, your name will likely show up!

  1. Catchy and To-The-Point Bio

You bio needs to CLEARLY tell people who you are and the PURPOSE of your account. In this area you want to use KEYWORDS and words that speak directly to your potential client.

Emojis are fun and can be used in place of words to save space.

This is your one chance to let people know what your business is about and you have to make it count!

  1. Use Hashtags and Profile Links

If you have another account link it! If you have a personal account and podcast, link them together using profile links (tags) in your bio so people can check out all the things you do.

Hashtags are a great way to get more views to your page. You’ll show up in someone’s search if they are looking for the hashtag in your bio. Hashtags are also good to brand yourself. If your business has a signature hashtag or a hashtag for features, your bio is where you want to put it.

  1. Have a Call to Action

Ask people to do something to engage with your profile. It could be as simple as grabbing a freebie or read your latest blog post.

You want to include something that will engage your audience but is completely free and easy to do. You can see this in step 5…

  1. Add Website Links

Here at TSSC we love using website links. Create your own landing page where you can link all your products, services, blogs, websites, and more. Now you can direct traffic from Instagram to wherever you want (hopefully an email list).

Good luck creating a stellar Instagram bio for your business. 

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How to Get More Followers on Instagram

Social media manager, social media, social media management, instagram, facebook, pinterest, twitter, social media strategy, marketing strategy
Want to get more followers on Instagram?

Instagram is constantly changing. It seems like almost every week they add new features, analytics, tools, and more to the platform.

If you are overwhelmed and wondering how your business can compete on Instagram’s ever-changing platform, keep reading!

Here are a few ways you can gain more followers:
1.Be Consistent
Image Courtesy of Pinterest

There’s nothing worse than really loving someone’s posts and then out of nowhere they stop posting for a week.

Consistency is KING on Instagram. Not only is it good for your audience but Instagram will promote users that are consistently using Instagram.

There are plenty of blogs and articles that will recommend how often you should post but here at The Social Savvy Co, we believe that as a business you have the power to SHOW your audience how you want them to follow you.

If you decide to post 2 times a day on Monday, Wednesday, and Friday and you consistently do this, your audience will fall in line.

It’s not about quantity but quality.

Consistency doesn’t mean to post all day everyday but it does mean you have to show up regularly.

2. Have a Cohesive Feed
Image via Pinterest

Instagram is a visual platform and as such it is important to have a feed that is visually appealing. Whatever your style is as a business or personal brand, you should portray that with a feed that is attractive.

Your feed is your storefront.

You have roughly 10 seconds to attract a follower once they go to your Instagram page for the first time. You want this person to identify with your feed and be intrigued enough to read your posts and give you a follow.

3. Maximize Instastories
Lindsay & Co

Instastories are a great way for your followers to see behind the scenes and get to know your business on a more personal level

Instagram has created so many features to make Instastories more appealing and follow-worthy.

One way to maximize your Instastories is through hashtags. If you hashtag your story it will appear on a feed with other stories with the same hashtag.

For example if you use #businesscoach in your story, it will show up in your Instastory AND the Instastory for #businesscoach. This will expose you to a wider audience. You can have up to 20 hashtags on one story.

Another cool feature is the ability to use polls.

Instagram

Take the time to poll your audience and find out what they want and what content your audience is interested in. This gives you real time feedback from your audience and this is priceless for knowing what content you need to create to get more followers.

4. Use All of the Features on Instagram
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The Instagram algorithm rewards accounts that make use of all of their features such as: posting video, pictures, stories, adding music, using stickers and hashtags.

While it may be impossible to use EVERY feature on Instagram. The more you use, the higher you can rank on instagram.

Insider tip: Instagram rewards accounts that use video.

Also, with Instagram’s latest algorithm all posts will eventually be seen, but your posts will show up later in your followers feed if they are not engaging with your content. To make sure people engage with you use as many features as you can to figure out what your audience wants to see from you. 

5. Be Social
Photo by Elijah O’Donell on Unsplash

At the end of the day Instagram is a social media platform and it is important to BE SOCIAL! Comment and like people’s posts, respond to comments on your photos, watch stories, and be engaging. People like to feel valued and by being social and interacting with the Instagram community, you will eventually grow a loyal following. You want your name to show up all over Instagram. The way to do this is to actively engage and be social on the platform.

Let me know how these tips worked for you in the comments!

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Why Your Business Needs a Social Media Manager

Social media manager, social media, social media management, instagram, facebook, pinterest, twitter, social media strategy, marketing strategy

If you are a business owner today, your online presence and social media strategy has to be air-tight! It can be stressful managing your business online and this is why your business needs a social media manager. 

However, as business owners we have to be careful and not end up in the social media time suck. You know, when you mean to just respond to comments and end up spending 2 hours scrolling Instagram and watching videos. Haha been there, done that.

With this in mind we highly recommend that you have a social media manager on your team.

There are many aspects of your business and in order to be CONSISTENT and have a strong online presence you should invest in this key team member.

Social media managers can help with so many things:
  1. Posting content online + creating a consistent theme and brand messaging
  2. Engaging with the community
  3. Staying up to date with current trends
  4. Growing your audience
  5. Copywriting
  6. Content creation through graphics and video
  7. Understanding and maximizing business growth

… and so much more

The things a social media manager can do are limitless. The biggest thing they add to your team is freeing you up to work on the parts of your business that are ACTIVELY making you money.

Keep in mind social media is a long game and that is why you should hire a social media manager. Growing a social media community will take time but it is worth it to create a loyal following for your company. This is what a social media manager can do.

Social media managers are good at analyzing what platforms your business should be on and can help direct traffic to your website, eventually leading to SALES!

With a social media manager, you can get more done in your business because you have someone on your team that is working on your online presence. Let’s face it, everyone checks to see if your business is online on social media or Google. You need someone that can maximize the impact your business has online.

Social media manager, social media, social media management, instagram, facebook, pinterest, twitter, social media strategy, marketing strategy

Social media managers are professionals. All we do is hang out online learning about how to grow a business using social media and other online platforms.

What do you think about having a social media manager? Are you ready to step up your game!

Click here for a free consult to see how The Social Savvy Co can help you get to the next level in your business.